Vision
Nowday people are not looking merely for spaces, but places where they can feel good, live, work and have fun. Living the future today is possible starting from a new dimension of living.

Mission
Developing urban environments where to live acquires a new dimension thanks to the harmonious integration of construction features, energy system, digital infrastructure and services to the person and the community. The basic formula of the services offered is mainly oriented towards guaranteeing the "3S" index
Economic sustainability, environmental sustainability,
personal sustainability

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About
We propose to institutional investors, industrial operators and ReoCo, the development of innovative urban contexts where living finds a new dimension and places the person and his needs at the center.

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Advantages for investors
Red is oriented to design, incubate and develop models of complex housing contexts able to meet and satisfy the dynamic needs of the market starting from the recovery and enhancement of financially non-performing assets (NPL).
Red targets banks, funds, investors in general and ReoCo.
Speed and flexibility
Ecosystem
New standard
End to End
Replicability
Results
Insight
Vogliamo realizzare “città dei 15 minuti”
«È tempo di passare dalla pianificazione urbanistica alla pianificazione della vita urbana. Ciò significa trasformare lo spazio della città, ancora altamente mono-funzionale con le sue diverse aree specializzate, in una realtà policentrica, basata su quattro componenti principali -vicinanza, diversità, densità e ubiquità per offrire a breve distanza le sei funzioni sociali urbane essenziali: vivere, lavorare, fornire, curare, imparare e godere …Dobbiamo essere creativi e immaginare, proporre e costruire un altro ritmo di vita, altri modi di occupare lo spazio urbano per trasformarne l’uso. Preservare la nostra qualità di vita ci impone di costruire altre relazioni tra due componenti essenziali della vita cittadina: il tempo e lo spazio».
Services
The main services that RED is able to provide in perfect synergy
with selected partners, are:

Enhancement of real
estate assets and urban risk

Definition of the project
concept and strategic framework

Development of the Masterplan and
of the executive urban planning tools

Economic and financial
planning and programming

Management of
administrative procedures

Coordination and design
of technological infrastructure
Red Lab is a constantly moving place capable of transforming data into services for the well-being of residents, citizens and communities, with the help of young people and start-ups.
Red integrates its services of setting up and developing innovative real estate models with a unit specifically oriented towards specialized and high value-added consulting services for investors in the Italian real estate sector.