"The bigger a city, the lonelier we feel." Aristotele Roufanis
Red is based on the unique value of community capable of giving meaning to a new dimension of living and of generating a single collective intelligence capable of designing, developing and creating new living contexts. Cool living is living in a connected community to achieve your own well-being.
Nowday people are not merely looking for spaces, but places where they can feel good, live, work and have fun.
Red priority is to develop projects where the people and communities are at the centre. Listening their voice
RED it’s able to better shape and deliver the services to community.
Nowday people are not merely looking for spaces, but places where they can feel good, live, work and have fun. Red priority is to develop projects where the people and communities are at the centre. Listening their voice RED it’s able to better shape and deliver the services to community.
RED develops Real Estate projects integrated with basic digital services for all and "package" services for different types and needs.
Basic Formula
The basic formula of the services offered is mainly oriented to ensure the index "3S":
1. Economic sustainability
Red, in addition to offering affordable apartments, is mainly oriented towards minimizing condominium expenses by using digital infrastructure to manage energy needs, distribution and storage of energy based on renewable sources.
Lighting and heating of the common areas will be managed by an intelligent tool.
Moreover, thanks to the application of the Internet of Things and a condominium governance system, the management, use and maintenance of buildings will be optimized.
2. Environmental sustainability
Living respecting the environment and our planet is one of the values of the company that interprets selecting materials and components "green" according to the principle of circular economy, applying techniques of pre-assembly of buildings to optimize the movement from the factory to the site and speed up construction times.
It uses renewable energy: sun and groundwater.
It promotes electric mobility and the sharing of means of transport.
It offers residents daily constant monitoring of the "healthiness" of the environment in which they live.
3. Personal sustainability
The services designed by RED with the contribution of its partners such as San Raffaele Hospital and its R&D department must always be oriented to make the person feel good in his daily actions so the safety of the surrounding areas is a priority which follows the monitoring of the daily air and suggestions to help improve it, the availability of a virtual clinic, the provision of social areas of fun and sharing.
Additional services:
Elderly Formula
• Monitoring system in connection with the hospital St. Raffaele, with their families, with social assistance services through "wereables and chatbots".
• A "companion" led by artificial intelligence for mobility and assistance
• Shopping and related services such as laundry with special delivery
• Emergency drug delivery via drones
• Availability of volunteer hours for company and assistance thanks to the collaborative platform of the condominium
Formula New Generations
• Availability of volunteer hours for company and assistance thanks to the collaborative platform of the condominium
• Exchange of volunteer hours for elderly care
• Support and integration to the training, guide to the job receiving hours of voluntary work
• Booking and customization services for access to the sports center, gym and other areas
Formula Families
• Accesso piattaforma collaborativa per servizi di baby sitting, lavanderia, ore di volontariato per competenze dei cndomini
• Pets parking
• Gamification mode for remote control of children in playground, park)
• Booking services, access to the sports centre
• Family garden or participating gardens
• Intelligent Expense Management
Development and definition of additional services based on the types of users
"Services and user experience design" with selected Red Lab and Partners
It is represented by an intelligent, open, collaborative Internet of Things (IoT)Platform distributed "as a service" that is able to collect any type of data and information generated both inside and outside the urban complex to generate new value services and manage with quality and efficiency those distributed.
RED projects are driven by a digital soul. It is represented by an intelligent, open, collaborative Internet of Things (IoT) Platform distributed "as a service" that is able to collect any type of data and information generated both inside and outside the urban complex to generate new value services and manage those distributed with quality and efficiency. The adoption of the Internet of Things, in a widespread but transparent way, allows to integrate environments and objects with sensors able to collect and transmit information to the intelligence engine and then evolve the services. The platform is based on a solid infrastructure of ultra broadband connectivity, 5G widely redundant, able to ensure continuity of services and to support the growth of connection nodes and data volume over time.
Selection and coordination of commercial, industrial, technological, R&D and development partners
Coordination and design of technological infrastructure
Setup of the business model
The objective of RED is to ensure zero CO2 emissions throughout the life cycle of buildings and achieve energy self-sufficiency to make the urban environment independent of the future rise in the cost of electricity.
The objective of RED is to ensure zero CO2 emissions throughout the life cycle of buildings and achieve energy self-sufficiency to make the urban environment independent of the future rise in the cost of electricity.
The energy model
The model is based on bioclimatic studies on sustainable architecture led by the Politecnico of Milano, enabled by a computing model for Energy Design called EnergyPlus and developed by the Department of Energy of the United States, the energy system proposed by RED ensures complete coverage of the entire area (heating, cooling, hot water production) using renewable energy sources (photovoltaics and geothermal) and smart grids ("smart grid") and with the objective to minimize the CO2 emission and to achieve the energy self sufficiency.
High energy efficiency and high environmental comfort will ensure tangible energy savings thanks to:
• Covered buildings with high performance for thermal insulation
• Optimisation of the structural and architectural characteristics of the building orientation Systems
• Efficient and sustainable electrical and heating systems
• Intensive use of "local" renewable energy sources (75-80% of total energy needs)
In combination with careful urban and architectural design, the layout of the area being designed will be characterized by:
•the presence of common micro electrical, thermal and refrigeration generation systems interconnected by the district's bi-directional energy infrastructure, specifically designed for this purpose.
•Intensive use of solar energy through the construction of integrated photovoltaic systems (BIPV) combined with the use of low-enthalpy geothermal resources and other microgeneration systems, mainly powered by renewable energy sources such as biomass cogenerators / tri-generators.
•relocated energy storage systems to reduce misalignment between consumption profiles and production from renewable sources.
•management of energy generation, storage and use of energy flow at district level. The system, based on the exchange and optimization of energy flows between the various production and consumption nodes, will be supported by a strong digital component that will connect the building automation systems with the general management system allowing a holistic logic of regulation and control.
Application and adaptation of the Self-consumption energy model
Design and development of gamification activities to promote practices with RED Lab
The real drive for innovation is co-creation. Red strongly believes in a horizontal integration of more professionalism that together from scratch combine knowledge, skills and experience to design the best for the development of its projects
The real drive for innovation is co-creation.
Red strongly believes in a horizontal integration of more professionalism that together from scratch combine knowledge, skills and experience to design the best for the development of its projects
The project groups that are started up bring together several firms of architecture, engineering, plant engineering, urban planning, landscaping and technological services.
Definition of the project
concept and strategic
framework
Development of the Masterplan
and of the executive
urban planning tools
Setting up
the Business Model
Living to feel good becomes accessible, thanks also to condominium expenses reduction to zero. Accessibility to a context that contributes to the well-being of individuals, families and communities is one of Red's priorities and its projects. Thanks to an intelligence engine able to collect data and monitor the efficiency levels of the housing complex, it’s possible to minimize the condominium expenses
Living to feel good becomes accessible, thanks also to condominium expenses reduction to zero.
Accessibility to a context that contributes to the well-being of individuals, families and communities is one of Red's priorities and its projects.
Thanks to an intelligence engine able to collect data and monitor the efficiency levels of the housing complex, it is possible to offer condominium expenses at zero.
The energy systems acts based on:
• zeroing the energy expenditures of buildings (heating, cooling, domestic water, electricity)
• ensuring complete coverage for the entire area (heating, cooling, hot water production) using new techniques renewable energy sources (photovoltaics and geothermal) and smart grids ("smart grid") and almost zero CO2 emission level.
The energy system is integrated with a Building Automation system that in turn intervenes aims to:
• Optimizing asset management costs
• minimizzare costi di manutenzione attraverso interventi mirati di manutenzione predittiva
Enhancement of real
estate assets and urban risk
Economic and financial
planning and programming
Model to minimize the condominium expenses and eventually its fitting to the context
RED Partners make the difference in offering a new dimension of living together.
RED Partners make the difference in offering a new dimension of living together.
RED believes in the steady cooperation and ability to integrate the world of industry, technological innovation and research and development that operate both nationally and internationally.
The selected partners represent excellence in the sectors of origin such as ICT, Universities, Laboratories, Architectural and Engineering Studies, Hospitals, Training Centres, construction companies, small and medium enterprises made in Italy, utilities, telecommunications.
All are committed to:
• Collaborate in the conception and design of the housing area with dedicated teams
• Bringing the best of innovation to technologies, processes, studies or models
• Ensuring continuity of services over time
Selection and coordination of commercial, industrial, technological, R&D and development partners
Management of
administrative procedures
Supporting relations with
local authorities or public bodies
Communication and territorial marketing activities
RED has developed a platform of “open intelligence” to accommodate over time the innovative ideas and solutions brought by the world of start-ups or young developers.
Rethinking innovation by promoting contamination between different worlds, activating synergies and cooperating instead of competing is the key to RED looking to future development
RED has developed a platform of “open intelligence” to accommodate over time the innovative ideas and solutions brought by the world of start-ups or young developers.
The contribution of the start-ups will not only be related to the digital world, but also to the world of energy, communication, construction, well-being, mobility, security, culture.
The contamination and stimulus to improve and anticipate the future will also be given by the constant injection of young university students who can contribute to the processes of design and development of projects.
Call for ideas for start-ups